SEO Questions & Answers

As now these days too many challenges are arising for a SEO proffessionals, so they should update for all the SEO  techniques and pattern of interview questions. So I hope the question and answers will help you for your career. All the best...

1.What are SEO and SEM?


Ans-SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.
SEM stands for “search engine marketing.” It is the process of gaining traffic from or visibility on search engines. The phrase is also sometimes shortened to “search marketing.” It is include organic listing and sponsor listing.

2. What is a keyword?

Ans- A keyword phrase is generally two or more words that are used by advertisers in search engine optimization, or by visitors who are using search engines in a desire to find information based on that particular phrase. For example, an advertiser that sells blue carrot shoes might use “blue carrot shoes” as a keyword phrase to draw more visitors interested in the topic. On the other hand, visitors to a search engine looking to buy blue carrot shoes would also use the keyword phrase “blue carrot shoes” in the search engine, which would then match the keyword phrase with websites like that of the advertiser that mention the same keyword phrase.

3. What is link popularity?

Ans- Link popularity refers to the number of links pointing to and from related sites and is an extremely important method of improving your site's relevancy in search engines.
There are three types of links that will increase the link popularity of your site:
1. Internal links; 2. Inbound/incoming links; and 3. Outbound/outgoing links.

4. What is an algorithm?

Ans- SEO algorithm is a complex mathematical formula used by search engines to assess the relevance and importance of websites and rank them accordingly in their search results. The algorithms are kept tightly under wraps as they are the key to the objectivity of search engines.

5. Does hosting matter to my website ranking?

Ans- One of the biggest issues that you’ll face with domain hosting is the location of your hosting company. If you’re in the United States and you purchase a domain that is hosted on a server in England, your search engine rankings will suffer. Geographically, search engine crawlers will read your site as being contradictory to your location. Because many search engines serve up results with some element of geographical location included, this contradiction could be enough to affect your ranking.

The length of time for which you register your domain name could also affect your search engine ranking. Many hackers use throw away domains, or domain names that are registered for no more than a year, because they usually don’t even get to use the domain for a full year before they are shut down. For this reason some search engines have implemented ranking criteria that give priority to domains registered for longer periods. A longer registration also shows a commitment to maintaining the web site.

6. What should I do if my rankings drop by 10 pages in the SERPs?

Ans- I would say to forget about that keyword and target new ones (unless google booted you out of the search completely). If you still rank for other keywords, then google most likely discredited all your links with the anchor text of your primary keyword. You can wait it out a month or three to see if google just sandboxed your site. Wait for two weeks and check, you site will again come to the previous rank as before.

7. What is the value of Social Media Optimization?

Ans- Social Media Optimization is the next level in marketing. When you combine Social Media Optimization with traditional SEO you have a scenario. You see, your product or service might not be presently known to the public and therefore it doesn’t matter if you rank for that phrase or not. Enter Social Media Optimization, the new approach to Word-Of-Mouth marketing. Social Media Optimization allows you to efficiently spread the word and generate an intense amount of interest for a relatively unknown product or service.

8. Which of the following factors have an impact on the Google Page Rank?

Ans- a The total number of inbound links to a page of a web site b The subject matter of the site providing the inbound link to a page of a web site c The text used to describe the inbound link to a page of a web site d The number of outbound links on the page that contains the inbound link to a page of a web site

9. What are the factors have an impact on the Google Page Rank?

Ans- Quality relevant back links! Doffollow backlink is a very important factor. here could be hundreds of factors that decide it. Backlink quality (dofollow, high PR, anchor text, page relevancy) and age (both your websites and the backlinks you got) would be the most important IMO. Not forgetting the content itself of course, but sometimes I think SEO people overestimate its importance. Domain name age

On-page factors: Title, heading, keyword density, meta description...

10. List out various SEO methods that you can implement to score a website in different search engine result pages

Ans- Directory, Bookmarking, article submission, classified, local listing, press release, newsletter, forum, social media optimization, and many more..

11. What is Ping and How it helps for Blog SEO?

Ans- Pinging (ping) is a technique used in blogging to inform the blogdirectories and search engines that you have posted a new entry on your blog. If we use Ping after every post then it is maximize the fact thatGoogle, Yahoo, MSN and other major search engines will find our blogupdates. If all major search engines find our blog updated that the chances of increasing the traffic automatically increases. Pinging solves this problem for you. It guarantees that spiders will come to your site and that you will get listed in all the major search engines with minimal effort and no money in about 2-3 days.

12. What is BB code?

Ans- BBCode or Bulletin Board Code is a lightweight markup language used to format posts in many message boards. The available tags are usually indicated by square brackets ([ ]) surrounding a keyword, and they are parsed by the message board system before being translated into a markup language that web browsers understand—usually HTML or XHTML.

13. What is a backlink?

Ans-"Backlink" is a term that refers to links that point to a website or webpage from another website. This type of link also might be called an inlink or incoming link. Backlinks on other sites can increase a website's traffic. They also are tools used in search engine optimization (SEO), because the number and quality of backlinks that point to a website's often plays a role in the site's rank among search results.

Website owners often try to increase the number of visitors that their sites receive by increasing the number of backlinks to their sites. There are several ways that backlinks can be created. All of them might increase a site's traffic, simply because Internet users will have more opportunities to click on links to the site, but not all types of backlinks will improve a site's search engine ranking. This is because most search engines will evaluate the quality of the backlink based on things such as the popularity and nature of the site from which it originates. For example, a backlink from a website that exists only to provide backlinks to other sites — usually for a fee — is unlikely to improve a site's search engine ranking.

14. What are SERPs?

Ans- Why does one website come up before others on a Google search? (we call that SERPs or Search Engine Results Pages). The answer is partly links. Google has spiders or robots (bots) that run around the web following links and reporting back what they find. The information gathered following links includes what a web page is about, what links to it and where it links to.

15. What is Traffic?

Ans- I write content so that other people can read it. In fact I hope that a lot of other people will read my content. Some of those people will even take some action that benefits me somehow. People that visit a website are collectively called “traffic”. We all like traffic to our website. Traffic is measured in actual humans that visit the article or site in question.

16. What is Anchor text?

Ans- Anchor Text is just the words used to create the link. For example I could create a link to one of my Infobarrel articles like this: http://www.infobarrel.com/Is_Constant_Content_a_Good_Writing_Site%3F without using any Anchor Text. It is just a raw link (well actually the link is the anchor text by default). Or I could create some nice anchor text like this: Constant Content is a good writing site. Both options go to the same article but the one with Anchor Text tells Google (and humans) what the link is about better than just the raw link. In my example the raw link also includes the article title so it does a decent job telling what the page is about, but many raw links are not so helpful, and all raw links are not as pretty as proper anchor text.

17. What is BLOG?

Ans- A blog originally was a personal website meant to be like a diary or journal.

18. What is PR?

Ans- PageRank provides a means to determine the value of a website for any given search term or keyword phrase. This value is determined by how websites link together with the more popular (and theoretically better) sites receiving more links. It’s these incoming links that help the site have a high PageRank value and thus display higher up in search results.